Net promoter score (NPS) template
Collect actionable insights with Net Promoter Score® (NPS) surveys
Unlock the power of customer feedback with Net Promoter Score® (NPS) surveys, a trusted method to measure customer loyalty and satisfaction.
Whether you're a business owner, marketer, or product manager, this Website Feedback Survey Template helps you understand how likely your customers are to recommend your products or services to others. With this data, you can take strategic action to boost customer satisfaction, increase retention, and grow your business.
Who can use this NPS template?
This template is perfect for businesses, organizations, and digital teams looking to improve their customer experience. Whether you're collecting feedback from recent customers, website visitors, or app users, this NPS survey allows you to gauge customer perceptions quickly and effectively.
Key features of the NPS survey template
- NPS Field: Gather your core customer loyalty metric with the essential NPS question.
- Answer Piping: Personalize the survey experience by adjusting follow-up questions based on previous answers.
- Long Text Field: Capture detailed insights from customers with open-ended questions.
- Prevent Duplicate Submissions: Ensure clean data by allowing only one response per user.
Formaloo also offers seamless real-time notifications and emails for every new response, so you stay updated on customer sentiment immediately.
How to customize this NPS survey template with Formaloo
Customizing your NPS survey is a breeze with Formaloo’s powerful features. You can easily add extra questions, such as follow-ups about customer satisfaction, product feedback, or customer service interactions. Use conditional logic to make your survey dynamic—adjusting questions based on customer responses to gather more specific insights.
Want to embed your survey directly on your website or share it via email? You can choose from several integration options, including iframes, scripts, widgets, and chatbots, making it easy to distribute your survey wherever your audience is most active.
Why the NPS® score matters
The NPS® score is calculated by asking customers one key question: “How likely are you to recommend our business to a friend or colleague?” Responses are given on a scale from 0 to 10. Based on their answers, customers are categorized as:
- Promoters (9-10): Loyal enthusiasts who will help fuel growth through positive word-of-mouth.
- Passives (7-8): Satisfied but unenthusiastic customers who are vulnerable to competitive offerings.
- Detractors (0-6): Unhappy customers who can damage your brand through negative feedback.
Your NPS is calculated by subtracting the percentage of Detractors from the percentage of Promoters, giving you a clear picture of your overall customer loyalty.
Analyze and act on your NPS® data
Formaloo’s real-time reporting tools allow you to track your NPS score over time, view individual responses, and generate detailed reports. This data can then be transformed into actionable insights to improve customer satisfaction, increase retention, and boost brand loyalty. Plus, with easy exporting options, you can share reports with your team for quick decision-making.
Ready to boost your customer loyalty?
Get started with Formaloo’s customizable Net Promoter Score® (NPS) survey template and begin collecting invaluable feedback today. Improve customer satisfaction, increase referrals, and drive long-term growth—all with just a few clicks.
Start measuring your NPS today and discover new opportunities to elevate your brand experience! Try it for free now.
For more insights on improving your customer satisfaction, check out our blog on CSAT vs. NPS: What’s the Difference?