Market research survey

Create high-quality market research surveys in minutes!

This template provides a basic structure for crafting a market research survey. The goal is to gather valuable insights from your target audience to inform business decisions.

The template consists of several key elements:

• Introduction: Briefly introduce your company and the purpose of the survey. Thank participants for their time.
• Demographic questions: Collect background information about your respondents, such as age, gender, location, income level, and education. Get inspired by our list of the top market research questions.
• Product/Service specific questions: Tailor questions to your specific offering. This may involve:
  • Brand awareness: How familiar are they with your brand or similar products?
  • Needs and preferences: What features are important to them? What problems do they face?
  • Usage habits: How often do they use similar products? Where do they typically purchase them?
  • Satisfaction: How satisfied are they with your current product/service?
• Open-ended questions: Include a few open-ended questions to gather qualitative data and deeper insights.

Who is this template for?

This market research survey template is designed for anyone who wants to gather valuable customer insights to inform business decisions. It's beneficial for:

• Marketers: Identify target audience needs and preferences, understand brand awareness, and test new product concepts.
• Product Developers: Gain insights into user experience, identify areas for improvement, and prioritize features.
• Business Owners: Make data-driven decisions about product development, marketing strategies, and pricing.

Benefits of a market research survey

Understanding your target audience is crucial for success in today's competitive market. This market research survey template offers several advantages for marketers:

• Gain customer insights: Go beyond assumptions and gather real data about customer needs, preferences, and pain points. This allows you to tailor your marketing messages and offerings to resonate with your target audience.
• Improve decision-making: Data-driven decisions are more likely to be successful. This template helps you gather the information needed to make informed choices about product development, marketing campaigns, and pricing strategies.
• Reduce risk: Testing new concepts and ideas with potential customers before launch can help identify potential flaws and areas for improvement. This reduces the risk of expensive marketing campaigns for products that may not resonate with your target market.
• Increase ROI: By understanding your target audience better, you can create more effective marketing campaigns that reach the right people with the right message. This leads to a higher return on investment for your marketing efforts.
• Stay ahead of the curve: The market is constantly evolving. This template allows you to gather real-time customer feedback to stay ahead of trends and adapt your strategies accordingly.

Formaloo empowers you to customize this template even further.

Target the right audience by segmenting them based on demographics. Use a variety of question formats beyond multiple choice, and leverage branching logic to create a dynamic survey experience.

Formaloo also allows you to personalize the survey's appearance with your branding and provides real-time data analysis for easy decision-making.