Lead generation form

Lead generation form
Free

Turn visitors into qualified pipeline automatically

Capture high-quality leads with a two-step, high-converting lead generation form that auto-scores and routes every submission. Hot leads go straight to your calendar; everyone else gets tailored resources, all synced to your CRM in minutes.

Who is this for?

  • SMBs & Startups: Grow pipeline fast with a form that qualifies for you.
  • Marketing & Growth Teams: Improve campaign ROI with UTM-tracked, scored leads.
  • Agencies: Ship a reliable, customizable lead capture for every client in minutes.

Why this template converts

  • Two-step flow + conditional logic: Short, friendly first step; expand only when it helps.
  • Built-in lead scoring (0–100): Weight urgency, team size, industry, use case, budget, and more—no code.
  • Smart endings: Demo path for hot leads (calendar link) or Resources path with best-fit templates.
  • Instant alerts & auto-reply: Notify your team and email the lead with next steps.
  • Hidden UTM & source tracking: Preserve attribution from ads and campaigns.
  • CRM & tool integrations: Send data to your CRM, sheets, or webhooks—fast.
  • Anti-spam & dedupe: Honeypot + time-to-complete checks; down-score free/temporary emails.

Lead generation form template process flowchart

Customize in minutes

  1. Brand it: logo, colors, background.
  2. Edit choices: Industry, Use case, Team size, Budget.
  3. Tune scoring: Adjust weights; keep the 0–100 scale.
  4. Set endings: Hot (≥70 or “Book a demo”/ASAP) → Demo; others → Resources.
  5. Connect tools: CRM/sheets/email. Test once with UTMs and publish.

Ready to capture qualified leads? Duplicate this template, set your calendar link, and go live. Your first submission will auto-score, route, and land in your stack—no developer needed.

Choose how to get started

Self-serve

Build on your own

Free forever. No credit card required.

✓ AI-powered form builder

✓ Automated workflows

✓ E-signatures & Documents

✓ Client & team portals

✓ Dashboards & analytics

✓ Start fast with templates

Concierge service

Get extra support

In a focused discovery session, we’ll map the current process, identify where AI and Formaloo OI can create measurable value, and outline a practical path to production.

✓ Agent-first platform with a forward-deployed team

✓ EU-hosted by default

✓ Data residency, private-cloud, and self-hosted deployment options

✓ Designed to support GDPR, HIPAA, and PCI DSS requirements