Event lead capture

Event Lead Capture Template

Maximize your event ROI with smart, streamlined lead collection.

The Event Lead Capture Template by Formaloo is designed to help event organizers and marketers easily collect attendee information, qualify leads, and build lasting relationships after an event. By gathering essential details such as contact information, interests, and follow-up preferences, you can turn every attendee into a potential customer and ensure no opportunity is missed.

Who is this template for?
This template is ideal for:

• Event organizers and planners who want to capture leads directly at conferences, trade shows, or networking events.
• Marketing teams looking to create targeted campaigns based on real attendee data.
• Sales teams who need qualified leads to follow up with after an event.
• Agencies and consultants managing events on behalf of clients and aiming to deliver measurable ROI.

Why use this template?
Instead of relying on paper sign-ups, spreadsheets, or unstructured lists, this template centralizes lead data in one professional, customizable form. You’ll be able to:

• Collect attendee details quickly and accurately on any device.
• Qualify leads instantly with tailored questions.
• Capture preferences for follow-up, ensuring your outreach is relevant and welcomed.
• Automate notifications so your team never misses a new lead.
• Export or sync data with your CRM to streamline post-event engagement.

Key features included:

• Multi-step form: Keeps the experience short and engaging for attendees.
• Contact fields: Gather names, emails, and company information for immediate follow-up.
• Lead qualification questions: Understand attendees’ needs and buying intent.
• Yes/No fields & single-choice questions: Capture quick, scannable insights without friction.
• Automated notifications: Get real-time alerts when new leads are captured.
• Customization options: Add your branding, adjust colors, and personalize the form design in minutes.

With Formaloo’s user-friendly drag-and-drop editor, you can fully customize this template — from branding to button text — so it fits seamlessly into your event experience.

Why it matters:
Events are a major investment of time and resources. By using this template, you ensure that every conversation and connection translates into actionable data. More than just contact collection, it helps you segment audiences, measure engagement, and follow up effectively — driving conversions and increasing event ROI.

Start capturing event leads today and build stronger, long-term customer relationships with Formaloo.