Customer effort score (CES)

Measure your customer effort with CES Form Template

Businesses can use a Customer Effort Score (CES) form template, a pre-made digital document, to gauge and assess the level of effort that customers put forth when interacting with their goods, services, or customer care options.

Utilizing the CES form template enables firms to gauge how simple it is to carry out a particular operation or achieve their intended results.

Customers are often asked a series of questions or statements on the CES form template to indicate how much they agree or disagree with various claims about the amount of work necessary. To gauge how clients feel about the effort, it might employ a number scale, a Likert scale, or another rating method.

Who is it for?

The CES feedback can is used by a wide range of businesses and organizations, including e-commerce websites, software companies, service providers, online platforms, and retailers. 

Using the "Design" tab on the editing page, you can change a variety of elements that affect the way your form looks and feels. You can change the font, color, and text that appears on buttons and notifications, as well as add photos for the background and logo.

You can add questions that are more relevant to your users and your organization. 

Learn more about how to customize your form to the next level.

You can get notified once your users submit their feedback to track the data you are collecting and send custom emails to your form submitters. 

Use conditional logic and answer piping in your form to make it more interactive and fun. You can show and hide questions depending on your user's previous answer or create multiple success pages. You can also redirect your users to different links depending on the feedback they gave you. 

Features used in this template: 

- Multi-step form
- Matrix
- Long text field 

With the information you gathered, you can get real-time reports. By using the data to generate tables, charts, and boards, you can quickly interact with your team to make better-informed decisions. Manage the access levels for your team members depending on their job responsibilities.

Learn more about how to create advanced charts using different sets of data. 

To track your form submissions and prefill some of your fields, you can use URL parameters. 

When you’re ready to publish your form, you can add it to your website as an iframe, script, widget, or chatbot. Or send the form URL directly to users.